Hunter Douglas Australia is a world market leading producer of window coverings and a major manufacturer of architectural products and is part of a global network of 132 companies operating in more than 100 countries.
Due to the large portfolio of leading consumer brands, the client required the need to scale their digital footprint using a web content management system that would accommodate multiple websites for their portfolio of brands and dealer network.
A single platform that can provide an intuitive and user friendly authoring experience for non-technical business users, and also enables developers to extend the solution and interface with other applications.
To achieve the content management needs of so many individual websites, the CentricMinds platform was deployed in the multi-site management mode.
The unique single content management system enables business users to perform authoring tasks effortlessly across multiple sites.
Using CentricMinds metadata tools, advanced searching was set up for more than 4,000 individual images.
Hunter Douglas was able to easily publish content (policies, sales material, product brochures, operational templates, etc.) to multiple locations and audiences based on security and metadata associations.
Ensured specific documents were only accessible to certain team members and certain documents to be referenced in single or multiple destinations across a large number of branded websites.
Ability to search among content for hundreds of websites, was implemented to ensure relevant content is returned within the context of which product website is being accessed.
Customized lead rules allowed inbound leads to be automatically routed to the most appropriate dealer. This tool also allowed to track, find records, filter, produce reports of all leads.
To add into the lead automation features, all sales leads are dynamically populated into Eloqua, the email marketing system.
Create and display singular content across a significant number of sites, and have personalized content displayed only to specific audiences and locations.
Hunter Douglas can now improve customization and visual presentation using a combination of template logics, metadata and security association.
Hunter Douglas launched inspiring websites with interactive tools that show how their products look, while consolidating a leading global brand, with highly customized content specific to hundreds of different dealer location brands, audiences and locations.